Meanwhile, Sarah had left the world of academia and joined Apple, where she built out such flagship products as Siri and Apple TV. Her user-first mindset gave her a deep understanding of how technology companies can facilitate rich, immersive, real-world experiences by acting as a bridge between consumers and the endless array of options they’re faced with on a daily basis.
Without knowing it, the soon to be XOKind founders had coalesced around a unique world view: that consumers were being drastically underserved by all the current offerings in artificial intelligence and machine learning. At a social gathering, they discovered their common frustration with the gap between the potential of these technologies on the one hand, and the mediocre, ad-driven product offerings on the other.
This frustration – combined with their belief in the power of human-centered design – led to the idea of XOKind: a ground-up reenvisioning of the relationship between consumers’ intelligence and artificial intelligence.